Harness data-driven decision-making to forecast future outcomes and achieve business goals.
5 weeks,
excluding orientation
7–10 hours per week,
self-paced learning online
Weekly modules,
flexible learning
This program is presented in English
1
Knowledge of how predictive analytics can be applied to gain insights from data and achieve business goals.
2
Practical application skills gained from hands-on exercises in regression analysis, classification models, and time-series forecasting.
3
Insights into the real-world challenges and implementation of predictive analytics through a variety of case studies in areas such as supply chain, financial services, and Customer Lifetime Value (CLV).
4
A certificate of completion from Spain’s leading university.1
The program demonstrates the technical aspects of developing predictive models using Python. Activities are pre-populated with code, allowing you to engage with the technical process concepts without needing Python language proficiency. Some statistical, algebraic, and calculus knowledge is advised, but isn’t required.
1 IE University (2021).
Over the duration of this online program, you’ll work through the following modules:
MODULE 1 Predictive analytics foundations
Learn how predictive analytics can be used to achieve business goals.
MODULE 2 Identifying relationships with regression analysis
Learn how regression analysis is used to identify relationships for business decision-making.
MODULE 3 Identifying groups through classification
Use classification models to customize business strategies based on group characteristics.
MODULE 4 Planning for the future with time-series forecasting
Explore methods of estimating future business outputs based on historical data.
MODULE 5 Predictive business analytics
Consider a holistic view of using predictive analytics in business.
Please note that module titles and their contents are subject to change during program development.
Dr. Rafif Srour Daher
Vice Dean of Programs and Academics, IE School of Science and Technology
Rafif Srour Daher has 15 years of experience in teaching, analytical and empirical research, and data analysis. She has consistently proven her ability to work in international and multicultural environments, with experience in Lebanon, the U.S., and Spain. Srour considers herself a lifelong learner and is a strong advocate for using coaching and mentoring to help students improve their academic performance and overall learning experience. In addition to her multiple wins as IE’s Best Professor, Srour was recently counted among the top 183 Leading Data Academics of 2021 by CDO Magazine.
NORAH WULFF
Head of Technology and Operations, WeDoTech Limited
This IE online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
Gain invaluable competencies and recognition from an international selection of universities and institutions, online and in your own time
Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones